For the stylish mum {Review and Giveaway of Lässig Green Label Neckline Bag in denim blue}

Posted by ~Summer~ on September 25, 2014

Ever since I became a mum, there is something that follows me whenever I go out. Oh, the kids do stick to me but sentient beings can't be called things, right? Well, I do call them creatures from time to time. Anyway, the thing I am referring to is a diaper bag.

Gone are the days when I can carry a clutch bag, purse or leathered satchel. Okay, I can still do it but if I am out for long periods with the kids, I still need a diaper bag. If you are a mum, you would know what I mean. Milk bottles, diapers, nursing cover, baby wipes, changing pad, extra set of clothes, snacks, water bottles - these things just become necessities and it can get quite catastrophic if an item is missing when you have a dire need for it.

For me, I like to remain faithful once I find a trustworthy diaper bag and my first relationship lasted me for over four years where we travelled to many parts of the globe together. In my view, a good diaper bag has to be:

1) BIG
2) Has many pockets
3) Easy to sling or carry
4) Can be hung on a stroller
5) Made of safe material
6) Durable and resistant
7) Funky, chic and stylish
8) Does not look like a diaper bag  

When I read that the Lässig Green Label Neckline Bag in Denim Blue has received the coveted top award in Red Dot Award: Product Design 2014 - one of the world’s largest and most renowned product competitions, I was really curious to find out what made this nappy bag rank among the very best in terms of product design. For it to stand out among the 4,815 entries and be one of the top 1.5% to win this accolade, there must be something groundbreaking and exceptional about it.

So, I'm really thrilled to have the chance to review this award-winning bag on A Happy Mum, plus I am going to give one away to my readers too!


Features and Functions 

Like I said, I like my diaper bag to be functional and come with many different compartments, preferably in different sizes. Considering the number of things I have to put in the bag, I would still want it to be neat, not overly neat but just not messy, so that it remains convenient for me to reach for anything when I need it.

One amazing thing about the Lässig Green Label Neckline Bag is that from outside, you can't really tell but when you look in, voila, it has more pockets than you can wish for! In addition to the main, huge compartment, you can also find the below:

1) Key holder
Snap your keys in place and you never to have dig around for them anymore.

2) Accessory compartment
A place for you to store your mobile phone, shades or other small accessories.

3) Insulated pocket
Perfect for bottles and snacks.

4) Front and back pockets
These cannot be fastened but are so deep that your items will not fall out. In fact, I no longer have milk bottles or Hello Kitty water bottles jutting out as they can be completely concealed.

5) Water resistant pocket
Have stained or wet clothes to keep but no extra bag with you? You'll be thankful for this.

6) Detachable jar holder
This fits two jars nicely but I tend to use it for keeping a small packet of wipes and diaper rash cream.

7) Wet wipes holder
This is my favourite and I love how it comes with a hole in the middle so you can grab the wipes easily.

This is how my bag looks on a typical day. I love that it fits all my things nicely and even has room for more! Yet, from the outside, it does not bulge and still presents a sleek, modern look without letting anyone guess the inside contents.

Additional Accessories

I don't know about you but I kind of dig denim and this being my first jeans bag, which is made out of 93% recycled polyester, it even comes with some pretty cool accessories. These include a changing pad, insulated bottle holder, zip pouch, hooks for stroller and adjustable shoulder strap.

For me, I find that the changing pad comes in really handy at times, the stroller hooks help me go hands-free when we are out and the shoulder strap ups the attitude factor of this bag so that even the husband has no qualms carrying it around.

Style with Sustainability 

Wonder where the bag gets its name? Its unique shape resembles that of a summer neckholder top which is why this bag is an eye-catcher on the street. The yellow faux-leather straps and loops provide accentuated contrasts and give it a funky, contemporary look. I am definitely impressed by how the Lässig Green Label Neckline Bag in denim blue has seamlessly combined style with functionality, making it not just a practical nappy bag but a fashion accessory as well.

Check out more pictures of us with the trendy nappy bag!

I kind of think my new bag relationship will outlast the previous one. In fact, I think I will be more than happy to keep our bond going even after the kids outgrow the need for diapers and milk bottles and call this a bag of my own. 

The Lässig Green Label Neckline Bag in denim blue retails at S$269. This award-winning bag will be celebrated and displayed in the Red Dot Museum in Singapore for a special one-year exhibition from 1 August 2014 to 31 July 2015. All Lässig products are free from nasty chemicals such as PVC, nickel, azo dyes, cadmium, phthalates and phosphates. For more information, visit


Now, if you are interested to get your own Lässig Green Label Neckline Bag in denim blue, here's your chance to win one on A Happy Mum!

This giveaway is open to readers residing in Singapore only and note that the prize will have to be self-collected from Compass Point. If it's any bonus, you'll get to meet me and my kids! To participate, leave a comment in this blog post with your name and email address. Indicate in the Rafflecopter that you have done so and to increase your chances of winning, you can carry out the rest of the options. Good luck, everybody!

a Rafflecopter giveaway
Disclosure: I received a Lässig Green Label Neckline Bag in denim blue for the purpose of this review and requested for a second to give away to my readers. All opinions are my own.


  1. Thank you Summer for hosting the giveaway!


  2. I want!!


  3. I need a new and functional diaper bag!!!!


  4. A fashionable & versatile bag...great when u have kids!


  5. Would simply love to have this diaper bag to fit my 16month old needs...can i have it please :)?


  6. Name: Serene Leow
    FB Name: Ace Serene

  7. It's simple wonderful.. hope to win it.
    dominiquegoh(at) gmail(dot) com

  8. Hi Summer, Thank you for hosting this fab giveaway! :)

    Name: Natasha Bounaparte

  9. Such a great review; detailed and very informative. This bag is amazing! I wish to have one of this. My lovely wife would love this so much!

    Keep up the good job. Looking forward for more informative blog post!

    Liked and shared on Facebook. (Account Name: Bon Atanoso)

  10. Oops in my excitement forgot to leave my email..

  11. Love this multi function bag!

    Ranice Wu

  12. I love bags!! And this one combines functionality with style. Love!
    Name: Michelle Hon

  13. Love this unique bag.
    Lee Ling

  14. Hope to win this cool bag!

    Amie Chen

  15. Awesome giveaway.
    Robert Sim

  16. The only diaper bag I had was from the hospital & is kind of outdated. I love to win this bag not only to store my kids stuff but with style too.
    Cheers Mary

  17. Thanks for holding this giveaway.
    Jolin Poon

  18. Shirley Yong

    Thanks for hosting the giveaway!

  19. Joanne Ho

    This is going to be so useful for me! Love the compartments!! I can pack my stuff neatly and find the things I need easily with this awesome bag!! Great for messy people like me!

  20. Wow ... stylish yet functional, GREAT! Can sling somemore, luvzzz! :) I need so many compartments in a diaper bag to put my things, my husband's things, my elder son's things and my little son's many many things .... this bag will be fantastic to have!!!

    Thank you for this fantastic giveaway! :)

    Felicia Teng

  21. Great to see such a detailed review on this bag.
    Seems to satisfy both qualities of form and function!

    Thanks for the give-away!

    Wendy Tay

  22. Great bag & detailed review👍

  23. Thanks for hosting the giveaway!

    Xgg Chan

  24. Thanks for the giveaway!

    Veron :)

  25. Thank you Summer for hosting the giveaway!
    Hope I am the lucky one!

    KaRen Ong

  26. Would love to win this!

  27. Me me me!


  29. Would love to win this! Currently surviving messily without one as we accidentally left behind our black diaper bag at great world city and nobody has found or returned it. ( Been calling their cs to check almost daily)

    Meanwhile with 3 kids under 5 yo we have been storing their stuff in various wetbags thrown under the stroller basket. Extremely unglam.


  30. Thank you for hosting the giveaway!


  31. Thank you for hosting the giveaway. The bag is perfect for me to bring my two kids out for fun and sun!

    Eunice Lim

  32. Nice! Hope I can win this stylish bag too B)

  33. Thank you Summer mummy for the lovely bag :)

    Name : Jolin Lim
    FB Name : Jolin Moonzdestiny
    Email :

  34. Would love to win this!

  35. Nice giveaway of this nice bag

    Ada Thong

  36. hope to win this denim bag! it's really pretty :)


  37. Hi Summer,

    Thanks for posting up such a helpful review of this bag! Indeed, I too wondered why this bag can score the top award in the Red Dot Award when it doesn't look like anything remarkable from the outside. But hey, from reading your post and just looking at the 7 various components... oh wow I can understand how it edged out the 4000+ entries to win the top product design award. :) I love the functionality of this bag and how matching the colours come together really well. :) Denim blue, yellow and lime green...lovely retro colours with the lime green strap = a very fashionable and chic bag! Love to win this!

    Adelyn :)

  38. Kathy Woon-Tan

    Wish me luck :)

  39. Thank you for this awesome giveaway! :D <3

    Pearlyn Pei Lin

  40. This is compact, stylish, and unisex. I love it!!! Please be my lucky day!

    Kathleen Seng

    Thank u!

  41. Love this stylish diaper bag that can be used even after the kids are grown up!
    Adeline /

  42. Simply an awesome giveaway..Thanks a lot..Keeping my finger cross

    Ashmika Jain

  43. Awesome bag!
    Yee Ming

  44. I saw your bag the other day. It's very nice

  45. Such a stylish bag. Love it to the max.


  46. Name: Joanna Heng
    Facebook name: Cherry Joanna

    thanks for this giveaway :)

  47. If I can win this for my wife, sure she will be very happy,. Because she always complain her bag
    not enough room for milk bottle , diaper and all baby staff.
    Alvin Ng

  48. Thank you for this giveaway! :)
    Jenna O

  49. Thanks for hosting this great giveaway!

    Andrew Wong

  50. Lim Yin Ping

  51. Thanks for hosting.

    Carol Lim

  52. I want the diaper bag as i will be needing it very soon for my new bundle of joy that is on the way

  53. Thank you for hosting the giveaway.

    Cynthia Lau

    This is a perfect choice for mummies

  55. Thanks Summer for hosting this.

    It'll be great if I can win this bag!

    Yvonne Nia

  56. Thanks for hosting the giveaway!
    -meiyi (

  57. Hope to win!!

    Evelyn Lim

  58. Lovely giveaway!! May luck fall on me!!


  59. minghui -

  60. this is cool! Hope i'm not too late for the 'lottery'!

  61. Love this bag! Hope I can win this bag! *keeping my fingers crossed*


  62. Big and so Stylist! Hope to be lucky :)

  63. Bag looks great for all mine & kid's "barang"

    Eunice wee

  64. Annabelle Tong


Yoohoo, thanks so much for reading my blog and leaving your comment! I am feeling the love! (^.^)